Brownrigg Hard Cider is a producer of premium hard apple ciders based in West Seattle. The company focuses on orchard grown amendments and Washington state apple juice to create a wonderful cider experience. They asked me to create an original logo that would reflect the innovative spirit of the Pacific Northwest. We are working together to establish the right branding elements to help introduce their original and sophisticated beverages to a new market.
Cars.com is the leading online destination for car shoppers and owners. The company wanted an online version of their professional development program. Trillium Publishing’s instructional designers worked with Cars.com to create a series of case studies, surveys, and interactive lessons. I converted each of these sections into a presentation that fit the Cars.com brand standards. I also developed an easy to follow path so that each team member could track their progress within the program. Lastly, I worked with a developer to create a clean and efficient online experience for members of the Cars.com team.
Rainbows for All Children is an organization that provides support for young people dealing with loss. The program organizes and educates a community of volunteer facilitators trained to guide and support youth through grief and recovery. Trillium Publishing was contracted to revise the online training program for their facilitators. I created a series of slides designed to display the statistics surrounding loss. These slides help introduce prospective facilitators to the program and its goals.
Holland America Line relies on visually compelling direct mail to promote their premium cruise experience. It has become one of their most valuable marketing tools. While at Golden Lasso, I was responsible for building and delivering files which support Holland America Line's goal of cutting through the noise of direct mail with lush and inviting images. Each piece needed to provide customers with essential up-to-date itinerary details and fare options.
My design for the Golden Lasso website is a twist on the traditional homepage. The idea was to show the firm's logo in a three dimensional space to match their "old school meets new school" philosophy. I worked with Metrix Create:Space to laser cut letters and then collaborated with photographer John E. Hollingsworth on the final photos. Each visitor to the site is greeted with a different background selected at random.
The Champions of Choice Award Luncheon is New York City’s premier reproductive health event and fundraiser for the National Institute for Reproductive Health. In 2010, Golden Lasso was responsible for the logo and all of the printed event materials. It was my job to turn the selected invitation concept into a reality and extend the visual language of the invitation to the rest of the event collateral. A unique combination of specialty paper, selective varnish, and custom made die were used to create the materials.
Holmberg Mechanical Company works on the systems inside some of the most prominent landmark buildings in Washington. This 60 year old company was interested in getting a fresh take on their identity and logo. I worked with Golden Lasso’s creative team to brainstorm concepts which reinforced the client’s position as a solid, in-the-trenches company.
Brenthaven, an industry leader in laptop bags and digital device protection, approached Golden Lasso to assist in a corporate rebrand. Specifically, they were interested in exploring an alternative to their mark. They wanted something that acknowledged their history with wilderness gear and communicated confidence and security. I worked with Golden Lasso's design team to brainstorm and sketch logo concepts and then refine and prepare the logos for presentation to the client.
Forrest-Pruzan Creative is a product invention studio that works with publishers to create games and interactive entertainment. A pair of Curious George games was nearly complete when I was brought in for some extensive compositing work. I combined separate photos of children playing, their environment, masks, and game pieces for the final packaging.
Trillium Publishing is a small company that specializes in high-quality literacy education products. Trillium partners with educational publishers, both well-known and emerging, with the goal of developing fun and engaging literacy products including books and teaching materials. As the primary member of the art department, I was responsible for all art manipulation and preparation of final files to be submitted to the printer.
RMB VIVID is a creative studio with a proven track record of product launch and identity awareness campaigns. They were selected by Vulcan Inc. to create and promote the identity for the 2200 Westlake Residences. I was responsible for converting all of the selected concepts into printer ready files. This included construction signs and banners designed to create early buzz and a series of magazine ads leading up to launch.
Wizards of the Coast is a game company known for great stories, fantastic art and innovative game play. I worked with their marketing department to execute and modify engaging full page ads and point of purchase materials designed to create excitement for upcoming games and events such as the anniversary of Dungeons and Dragons.
